Aviation brands, even flight schools and repair organizations, have the opportunity to earn that kind of brand loyalty.
You have to provide the great experiences.
We can provide the visual shorthand.
That includes the look and feel of your website, the colors and fonts, the photographs, the design elements, the way the website responds when customers interact with it, the way it looks on a phone or iPad, the way it matches with your company’s personality and “voice.”
The more consistent the visual cues, the better the “anchor” you have for those positive feelings.
When a devoted Harley Davidson fan sees a postcard, web page or email from Harley, they recognize it instantly because of the design and voice. They almost hear the roar of engines starting up and they start visualizing their last (or next) motorcycle ride.
When one of your customers receives a communication from you, they should instantly recognize it and almost hear the engine of their airplane, smell the burgers on the grill at your last fly-in, or hear their instructor’s voice telling them it’s time to add another notch of flaps.
|Logo Design||From $520|
|Business Card||From $80|
|Simple Scheme /Graphic||From $40|
|Simple Brochure Cover||From $35|
|Facebook / Twitter / Other Social Media Cover||From $35|
|Poster / Advertisement/ Certificate / Cover (A4)||From $115|
|Complex Scheme / Graphic||From $80|
|Brochure||1st page $80, each following page $40 (within the same visual style)|
The thing is that the design is a process when you begin with a lot of different ideas you have. Then you work on, develop, and refine, dismiss and filter, work on, refine, dismiss, and so on. The goal of the process is to narrow the list of ideas and iterations down to one single concept – the best, the most effective one, which will accomplish the task the best way possible. Although you can have a few good ideas, the best one is always only one.
When you get a logo, it’s a finished logo. It’s created based on a few important things, such as a brief you carefully filled out before the workflow began. It’s also built on a designer’s knowledge, experience, and professional approach. So there’s no need for any revisions, you can just take the work and use it right away.
The key – to keep in mind is that any logo is not created for a business owner – it’s created for their customers. It doesn’t make sense to use a logo that a client will love, but won’t work for their customers.
So, it’s important to stay objective and to recognize whether a logo does what it needs to do, or not. It may be difficult, but I’m always here to help and will bring considerations to the effort that will be foreign to you.
Negotiation on the final result is always possible. Should you have a strong reason for dismissing the current concept, you’ll get a new one within the current project as you desire with a clear explanation of why I might feel it is not the best for your expressed goal.
Other guys provide 5/10/100 concepts/revisions.
When a designer provides a number of concepts, it is generally because he is unable to decide which one of those is better and most effective. This is a sign of the lack of understanding of the goal in mind. He then passes his work to you, so it’s you who have to make a final decision about which of the few designs will work better. This will almost always end up being the case of what the client likes, and not a prospective customer.
When you go to a doctor or a car repair shop, you want to know what exactly the problem is and how to solve it. You don’t need tons of suggestions, you need professional advice. The same works here. Talk to a designer before working with them, study their works and feedbacks. If you make a decision to hire them, trust them and let them do the job.
“It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” – Steve Jobs, Apple CEO/Founder