Our Aviation Branding Philosophy
There is a test we use to determine if a site has good branding and graphic design.
It’s called “The Logo Test.”
If you swapped your competitor’s logo for your own on your website, would people notice the difference?
Aviation branding and design is about so much more than just a logo!
Brian Chaput of IBM put it this way:
“Your brand is the sum of all your customer interactions.”
Which is why some people are SO passionate about certain brands that they wear hats and t-shirts. They put bumper stickers on their cars. There are people with Harley Davidson tattoos! That’s because their interactions with Harley Davidson are associated with great times, friends and family, and a hobby they love.